SDM Towel – “Running Late to Aperitivo”

My cardio? Running late to aperitivo.

This towel is designed to make you smile before you even break a sweat.
Perfect for the beach, the gym, Pilates, pool days, or simply keeping close as a reminder that life — just like wine — should be enjoyed slowly, joyfully, and always with a hint of Italian spirit.

Bold, playful, and unmistakably SDM, this towel celebrates the art of aperitivo, the rhythm of Italian afternoons, and the feeling of knowing that somewhere… someone is already pouring a spritz.

Product Description

A Towel That Brings Italy With You

Whether you're working out, relaxing on the sand, or heading to your next wine event, this towel brings a touch of Italian humour and charm everywhere you go.

Featuring the phrase:

“Running Late to Aperitivo.”

“My cardio?”
Sommelier Daniel Marcella

This piece blends functional quality with lifestyle storytelling — turning an everyday item into something that makes you (and everyone around you) smile.

Because aperitivo isn’t an activity.
It’s a philosophy.

Perfect for:

• Gym sessions

• Pilates & yoga

• Beach days

• Poolside lounging

• Wine trips

• Gifting to your funniest wine-loving friends

• Anyone who believes fitness and fun must coexist

Features

✔ Premium Microfiber Fabric

Soft, fast-drying, lightweight — ideal for training and travel.

✔ Vibrant Fade-Resistant Print

High-quality digital transfer that stays bold wash after wash.

✔ Large Format

Perfect coverage for gym benches, beach loungers, and post-workout cool-downs.

✔ Packable & Lightweight

Easy to fold into any gym bag, suitcase, or wine tour backpack.

✔ Italian Humour + SDM Signature

Designed to brighten your day and elevate your lifestyle.

Specifications

• Material: Premium microfiber (soft & fast-drying)

• Size: Generous full-body towel

• Colour: White base with bold blue typography & SDM script

• Print style: High-quality digital transfer

The SDM Experience

Every towel is shipped in a luxury SDM satchel and includes:

✔ A personal thank-you message from Sommelier Daniel Marcella

✔ A mini Italian wine guide

✔ Premium wrapping for the perfect gift

Because even a gym towel can carry a piece of Italy.

For Those Who:

• Love Italian wine

• Live for aperitivo

• Prefer humour with their workouts

• Want something stylish and unique

• Enjoy pieces that feel personal, fun, and culturally rich